HEALTH CARE Marketing & Communications

Summary

Patricia Cook
If you don't know where you're going, any road will get you there.
  • Brand Management / Integrated Communications / Digital and Traditional Media Strategy / Public Relations for Health Care Organizations

    Lewis Carroll understood the path to success. Having a plan -- and specific, measurable outcomes -- determines whether you get there or get lost along the way. Where's your marketing plan taking you? Is it supporting organizational goals, or following a path of it's own? Is it yielding the benefits that a fully integrated marketing strategy can deliver?

    We can help you develop your roadmap for success. Contact us for expertise in:
      • MARKETING STRATEGY
      • BRANDING and ADVERTISING
      • CONTENT MANAGEMENT
      • SOCIAL MARKETING, including SEO and SEM
      • PUBLIC RELATIONS
      • EVENTS MANAGEMENT

Achievements

  • Marketing advisor to health care providers, technology firms and retailers interested in health care
  • 2017 Aster Awards -- Best Radio campaign (Silver) 2017 Healthcare Ad Awards -- Best Website Design
  • Networked with other professionals
  • MBA, Marketing, University of North Texas BBA, Marketing, Texas A&M, Commerce
  • Limited-edition achievement recognizing early members of Workfolio
  • Endorsed for integrated marketing, marketing strategy and communications, advertising and branding
  • Healthcare Internet Conference (HCIC)

Timeline

  1. -
    System Director of Consumer Relationship Marketing, Baylor Scott & White Health

    Develop and optimize acquisition and retention strategies to drive growth. Integration of all B2C and B2B touch points, including branding, traditional and interactive advertising, SEO/SEM, targeted direct marketing, website and content development, custom publications and call center. 

  2. -
    SVP, Marketing, Accuro Healthcare Solutions

    Defined and directed advertising, media relations, web site, marketing communications, tradeshows and events, strategic alliances and market research. 

Proudest Accomplishment

Integration of two health care brands, ensuring continuity of traditional and digital strategies

Education Highlights

  • MBA, Marketing
    University of North Texas
  • BBA, Marketing
    Texas A&M, commerce